ZooWise

Global audience research initiative for zoos, aquariums, and nature.

About ZooWise


ZooWise broadens knowledge within zoos, aquariums, national parks, botanical gardens around the world of factors that affect the public’s interaction with nature and their understanding of conservation and biodiversity issues. This initiative is accomplished using innovative research technology, standardized systems for comparative benchmarking and a focus on visitor experiences and education impacts.

 Find out more about the ZooWise research project.